By Joe Pulizzi published September 15, 2010

B2B Brands Are Indeed Media Companies | Here’s the Proof

BtoB Content Marketing ReportDid you know…

  • 9 of 10 B2B marketers leverage content marketing as part of their marketing programs?
  • 51% of B2B marketers are increasing their spending in content marketing over the next 12 months?
  • Over a quarter of the total marketing and communications budget now goes toward content marketing?

Junta42 and MarketingProfs, along with American Business Media and the Business Marketing Association, just completed the most comprehensive survey about the practice of business-to-business content marketing ever produced.

Simply put, there are some amazing findings, about both what marketers are doing and the confidence they have in particular content marketing tactics.

Yes, if we didn’t believe it before, we are all media companies.

Click here to see the full details and download the report for free.

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

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