- 9 of 10 B2B marketers leverage content marketing as part of their marketing programs?
- 51% of B2B marketers are increasing their spending in content marketing over the next 12 months?
- Over a quarter of the total marketing and communications budget now goes toward content marketing?
Junta42 and MarketingProfs, along with American Business Media and the Business Marketing Association, just completed the most comprehensive survey about the practice of business-to-business content marketing ever produced.
Simply put, there are some amazing findings, about both what marketers are doing and the confidence they have in particular content marketing tactics.
Yes, if we didn’t believe it before, we are all media companies.