By Joe Pulizzi published September 15, 2010

B2B Brands Are Indeed Media Companies | Here’s the Proof

BtoB Content Marketing ReportDid you know…

  • 9 of 10 B2B marketers leverage content marketing as part of their marketing programs?
  • 51% of B2B marketers are increasing their spending in content marketing over the next 12 months?
  • Over a quarter of the total marketing and communications budget now goes toward content marketing?

Junta42 and MarketingProfs, along with American Business Media and the Business Marketing Association, just completed the most comprehensive survey about the practice of business-to-business content marketing ever produced.

Simply put, there are some amazing findings, about both what marketers are doing and the confidence they have in particular content marketing tactics.

Yes, if we didn’t believe it before, we are all media companies.

Click here to see the full details and download the report for free.

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

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