By Joe Pulizzi published May 23, 2010

A blog post is like a miniskirt

A blog post is like a miniskirt.

It has to be short enough to be interesting, but long enough to cover the subject.

courtesy of my friend Henry

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

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  • Suzanne Delzio

    Love it!

  • Alan Stransman

    I do not wish to offend, but a mini-skirt can often be improved upon by being removed altogether.
    Would you say the same for a blog post?

  • Joe Pulizzi

    Alan…that is priceless

  • Mike

    Even more basic… does the “subject” have attractive “legs”? Otherwise, the tendency is to look away.

  • Karl

    “legs” are like the title, a quick glance will tell you if further investigation is warranted.

  • Eran from Small Business Marketing TV

    Ahhh the miniskirt… source of great joy the world over for menfolk 😉 Of course, in this “modern” age, they’re often called a belt! 😀

  • john krol

    Thanks its a unique way to better understand “miniskirt” would never have thunk it. You make some good points looking forward to more.

  • Mark Search Marketing

    Good point Mike. If the mini skirt is meant to expose a portion of the desired content, just enough to tantalize the taste buds, then it better be good enough to tantalize, or the content would be better suited with pants.

  • Jason Oncor Solutions Fairfield

    and sexy enough (cool content) to get looked at over and over again.
    Intriguing enough to make someone go hmmmm, I want to see more (again cool content).

  • Quaneshia Holden

    LOL, I never really thought of it that way. But it’s true because if your blog post looks like a novel I will put it off to read later.

  • pat-brighton photographer

    Very good…spent the last 10mins trying to think of a better one…failed!P

  • ecommerce software

    This post was not only helpful with the comment issue, but had also great links to other entertaining blogs. Some of them I will most likely keep visiting!
    Thanks and greetings from Berlin/Germany!

  • Groene lening

    Wow, that is a good one

  • JJ Remington at My Online Business Strategy

    Joe, that’s got to be one of the most enlightening ideas I’ve ever seen online. Thanks. Can I repost that?

  • Jenifer

    We also can compare this with other things which like too too miniskirt. It’s save our words.
    Really interesting!

  • Marketer Matt

    It seems as if I’ve heard this before about something else… I’m sure it could applied to several things but blogging is a good one 😀

  • Simon Novak

    So catchy, and above all, very true!

  • harlton stone

    Great One, yeah i tried to think of something else too but my one track mind wouldn’t allow me to. Be back with another one sometime.

  • Nate P.

    That is great! Short and to the point. So very true.

  • Anne

    I love it – but I wonder if a longer skirt or a pair of pants isn’t a little more intriguing – just ‘cos you can’t see all of the legs does not mean they’re not worth looking at!

  • Jason Halbert

    For others, a blog post may be more like the fragrance of a great lasagna baking — the scent will draw you into something much meatier. (Yeah, I’m a pushover for great Italian.)

  • Ty from Manchester

    I’m always tempted to make my own blog posts full-length ballgowns! It’s worth bearing in mind that shorter is often better (especially in the case of minis!)

  • Danielle Lynn The Clear Copywriter

    Ha! This is perhaps one of the most brilliant posts I’ve read. And it really embodies the spirit of information with brevity -which comes up a lot for me in copywriting.

  • harlton stone

    it was always said “sex sells” whether it’s out of curiosity, perversion or obsession- it does

  • Kimberly

    I think a mini skirt also has to be worn by a certain type or it’s not interesting at all. It’s just freaky!

  • Adam

    haha great love this post, its so true your posts have to be short or the readers going to lose interest, i think i’m gonna go shorten my posts, be sure to check my blog

  • Daniel Christopher

    The title caught my attention immediately! That’s a good way to get traffic to your Blog! Kudos!

  • Josh

    Now this is some of the best Internet Marketing Training Advice I have heard in a long time! LOL! I will have to keep that in mind on all of my blog posts.


  • Katie

    Love it- spot on for describing a blog. The leg comments are a classic too!

  • Chris Wilson

    Priceless blog post! My blog posts are all pretty long.. Maybe I should throw in a couple of short and funny ones, like these 😛



  • Geoff Richardson

    This is like the ultimate haiku of blogs – so little yet so much.

  • kyle ward

    why do you think it’s like a skirt? Love it- spot on for describing a blog. The leg comments are a classic too!

  • Claudia O’Keefe

    Good point Mike. If the mini skirt is meant to expose a portion of the desired content, just enough to tantalize the taste buds, then it better be good enough to tantalize, or the content would be better suited with pants.

  • Pingback: If You Can Talk, You Can Blog « The Content Cocktail()

  • Jason

    I’d have to agree with you on this one Joe, you should also have a strong “call to action” within that post also.

  • Jesse

    Haha this post is great! I was expecting to see a huge article about the subject but its short and sweet. Thanks for the laugh. What does a miniskirt look like in the context of the scheme of things? Simple, guys like it shorter, and girls like to show of some leg. A perfect fit for both of us.

  • Blake Thomas

    I couldn’t have said it better myself. Perfect analogy.

  • Vanessa

    Ha! That is funny and so true. I wish I could think of something clever like that!

  • Sophie

    LOL..excellent thought. I like it.

  • Jane Fader

    …and you know it’s successful if someone tries to rip it off.