Skip to content

Content Marketing in Slovenia

Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include:

  • The use of the term content marketing in Slovenia, talking about the move from corporate magazines to integrated corporate content.
  • Traditional media usage in Slovenia, and the challenges with content marketing education.
  • Social media in Slovenia.

Thanks to both Primoz and Igor for their insights, and for having me at their wonderful event on content marketing.  FYI, below is my presentation, Publishing is the New Marketing.

Pomp Forum Joe Pulizzi Publishing Is The New MarketingView more presentations from PM, poslovni mediji.

Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.