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Why Brands Fail at Content Marketing – Not Quite Niche Enough via GaryVee


Please take one minute and ten seconds to watch this clip from Gary Vaynerchuk.

If you think that you are doing all the right things in your content marketing, but you or your brand are still not seeing success, this is probably the reason: You are not looking low enough, niche enough.  Search down to find the gold nuggets, then search a little bit lower.  Just below that, is your niche.

Find your niche and find content marketing success.

Linchpin: GaryVee from Seth Godin on Vimeo.

If you liked this, you'll love this video interview with GaryVee on Content Marketing.

Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.