By Joe Pulizzi published October 1, 2009

Check out the Content Marketing Playbook – a free eBook Experiment

After months of work, Junta42′s Content Marketing Playbook is complete.

What is it? - 42 ways to tell and share your business story through content. The examples include long-form, short-form, social media, online, print and in-person initiatives.  We’ve also included over 50 mini-case studies and well over 100 resources relevant to each content marketing tactic.

The goal – to create an ongoing content marketing resource for marketing and publishing professionals. In return, we’re looking for more people to use Junta42′s free vendor-matching service.  Some people won’t be ready for that, so we’re hoping they just spread the word.

The style – big thanks to Brian Clark and Authority Rules. We borrowed his eBook distribution idea (ungated PDF plus every page accessible via html). Brian, I hope you don’t mind (so we plugged you throughout the eBook). Also a hat tip to David Meerman Scott, who convinced me to try my next eBook without forcing people to subscribe.  It will be interesting to measure the difference between gated an ungated.

Special thanks – goes to Hanley Wood Marketing, who kindly agreed to sponsor the Playbook. Also big thanks to my writing partner Jonathan Kranz, as well as Joe Kalinowski (design) and Beth Brinton (web).

What you can do – Check out the playbook. If you see something that should be added, shoot it to us at add[at]junta42.com. If you like it, spread it around and let’s see what happens.

Let me know what you think…and as always, enjoy the content marketing!


Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe's latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

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  • Pam

    Great job Joe and team! What a great resource!

  • http://www.kranzcom.com Jonathan Kranz

    It was a great pleasure working with you on the Content Marketing Playbook! But I wonder — as we add new content pieces, will you have to rename the company? Junta43, Junta44, etc.? ;-)

  • http://blog.junta42.com Joe Pulizzi

    Hopefully we don’t have to go there, but no doubt there will be more to add. After the response to this, no doubt will be launching more of these.
    Thanks again for all your help and guidance on this project.