By Joe Pulizzi published September 17, 2009

Social Media Starts with a Content Strategy

Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing.

Some key takeaways from the presentation:

  • The key to social media is understanding that no one cares about you.  They care about themselves. If you deliver consistent, valuable information to your customers (or followers in this case), they will care because you made it about them.  Most brands get this wrong.
  • That means that publishing, and developing a content strategy that revolves around your customers' informational needs, comes first. Without content, using social media as a distribution mechanism and conversation starter is pretty pointless.
  • What's your secret sauce?  Find the place where your customers' informational needs intersects with your niche expertise. You can build a strategy on that.

The presentation also includes loads of blogging and Twitter tips, as well as other helpful tools such as Namechk and

For more on creating a content marketing strategy, get this free white paper.


Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

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  • Ian Goldsmid

    Great presentation – got your book – looking forward to reading it soon … this preso motivated me to dig deeper into what you have to say …
    Best, Ian

  • Joe Pulizzi

    Thanks Ian…let me know what you think of the book!

  • John D Crews

    Joe, thanks for the tips on getting started in developing a strong professional internet presence. I really appreciate how you are willing to freely share tips and techniques.

  • Rob Rose

    As always a great preso…. And a great blog post – what excellent advice.
    We should catch up!!

  • Tim Lloyd

    Great presentation. Why do so many organisations start from the tools and work back to the content?

  • Joe Pulizzi

    Tim…excellent point.
    Here’s why.
    Tools are sexy.
    Content is hard.

  • Alison

    This is a great post. I’m sharing it with all the bloggers I coach & taking notes for myself as well.

  • Jimmy Sou

    Content is still King. Always has been and always will be.

  • Linda from Social Media Jazz

    A lot of clients only seem to want to provide recycled content for social media because of the indirect ROI. i.e. long term measurement is required