By Joe Pulizzi published July 24, 2009

The Ultimate Guide to Creating an eBook – The eBook eBook

Wanted to pass on an outstanding eBook from Jonathan Kranz on the what, how and why for developing an eBook. 

First off, this is a great example of how to do an eBook: inviting design, easy-to-follow organization, great examples, and a readable, natural voice.

Second, if you are considering an eBook as part of your marketing plans, this is a must read.  Below is the embed, but you can download the complete version from Jonathan here. The best part is, Jonathan is eating his own dog food by not requiring any registration in advance of getting the eBook (way to go Jonathan!).

The eBook eBook 11 Point Checklist

  1. Find an exciting subject that really means something to your customers
  2. Identify subject matter experts and other sources of precious information
  3. Frame the subject on terms favorable to your business
  4. Use conflict to create dramatic interest
  5. Organize your content for easier writing and reading
  6. Pick the best approach for packaging your expertise
  7. Create callouts and sidebars that stimulate interest
  8. Craft an inviting introduction that lures readers inside
  9. Lead readers to the next step of engagement with your business
  10. Design your ebook to complement your ideas
  11. Plan to promote your ebook for maximum market impact

Another relevant article – why giving away your eBook for free can help you generate print sales.

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe's latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

  • http://savvyb2bmarketing.com/blog Michele Linn

    Joe,
    I just wanted echo your sentiments about Jonathan’s ebook. I’m very interested in ebooks and think that this is THE BEST “how to” guide I’ve read. It’s one of those books I’ll definitely be referencing for a long time to come.
    Michele

  • http://www.kevinleary.net/ Kevin Leary

    Great resource Joe,

    I’d be curious to hear more about the distribution process you use for Ebooks. Once the process is complete and you have an amazing eBook, how do you spread the word?

    We’ve been exploring the idea of publishing our eBooks at OpenView Labs for free on Kindle and other marketplaces using a tool like SmashWords. Have you had any experience with that?

    Thanks again for posting this guide, and thanks to Jonathan for putting it together.

    • http://contentmarketinginstitute.com/ Joe Pulizzi

      Hi Kevin…have you looked into Slideshare? That has been a great resource for us.