By Joe Pulizzi published March 10, 2009

Enter the Content Strategist: Content Strategy as an Asset

Wanted to share an excellent presentation from my good friend (and past content strategy co-presenter) Kristina Halvorson (@halvorson) from Brain Traffic.

Couple of points that I think are important to pull out of this presentation:

  • Everything you do today in marketing can and should be web content (see Slide 55).
  • Readers of this blog already know this, but the role of what we call the “content strategist” is one of most important roles in a marketing organization.  Any aspiring journalists out there? Start the path to becoming a content strategist.
  • Content, or the delivery of valuable information for your customers to evoke some action, is often discounted by brands (a pesky, last-minute detail).
  • Unorganized, irrelevant content will confuse customers and hurt the brand. Relevant, organized content is an asset (and a powerful one at that).

I especially love the commentary on how we are “using brands” today. Yesterday Gerber…Today Babycenter.com. Yesterday Hush Puppies…Today Zappos.com.

Nice job Kristina.

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Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe's latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

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