By Joe Pulizzi published November 12, 2007

Blog Carnival – The Best of Content Marketing #2

The best content on the web about content marketing and custom
publishing. Anything that will help you create better content for your
business, in whatever form, will be included here on a regular basis.
Not sure what content marketing is?  Click here for the Ultimate Definition of Content Marketing.

Terry Dean presents 18 Possibilities to Build Your Unique Selling Position posted at Internet Business Coaching by Terry Dean. Some good ones in here on the use of content.

Excellent overview of podcasting from Brian Carroll at MarketingProfs – Lessons Learned from Podcasting. If you are interested in launching a podcast, this is a must read.

Excellent starter checklist by Jeremiah Owyang on what you need to consider when launching your content marketing effort…So Your a Media Company Now? A Checklist for a Corporate Media Strategy.

Online Content Speaks Volumes – a white paper from Aberdeen. Some excellent research on the use of online content.

The New Advertising Outlet: Your Life – A Nike Case Study from the NY Times. Must read for anyone interested in branded content.

Greg Nicholas from OM4 discusses the difference between Content Marketing and Search Marketing. Learn the difference.

Newt Barrett from ContentMarketingToday on the Seven Deadly Content Marketing Sins.

…and a few popular content marketing microsites

Epsonality from Epson
Nike Plus from Nike
The Caveman’s Crib from Geico
FedEx Stories from FedEx
MasterCard’s Priceless

For more, check out more Microsite examples at Junta42.

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Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe's latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi