By Joe Pulizzi published April 30, 2007

Content Marketing Manifesto


I came across Larry Chase’s “Content Marketing Manifesto” today. Larry provides an excellent overview regarding the opportunities available if you create and market valuable content effectively.

I really like Larry’s last point: “The currency you seek at the beginning of a commercial relationship is first time, and the money comes later.” Today’s marketing is all about building relationships. Don’t move so fast to the sell that you lose them…provide them great content…and the money will come.

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

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